About Us

About Us

With over 70 years of combined experience in the tire & automotive service industry, and having successfully completed over 50 transactions in recent years, our partners are trusted names in the industry.

Each of our partners have worked extensively in and around the tire & automotive industry.

These combined experiences make Cardinal Brokers the broker of choice when sellers or buyers are interested in successfully completing a transaction in this industry: we know the industry inside and out.

Our Focus

Cardinal Brokers leverages years of experience in the tire & automotive service industry in order to maximize your chance of success.  Unlike other brokers, our focus on this industry gives us a deep understanding of all buying and selling aspects.  We have the necessary experience to serve all of your needs.  We will provide you the comprehensive, personalized service you deserve.

Every business has a story. We work hard to understand yours and to help maximize your opportunity.

Hear what our clients have to say about our services

Our Footprint

With our focus and background in the industry, we serve all markets in the United States

Our Team Members

Our full-time dedicated team is here to serve and support our clients



Norm started his brokering and consulting business in 1984 and is well known in the industry. For 35 years he has helped tire & automotive service dealers vastly improve their profitability.  During this time, he has helped countless tire dealers realize their dreams in taking control and correctly profit from fixing their business, and ultimately selling their company. Norm is the founder of Dealer Strategic Planning, Inc (DSP 20 Group), the industry’s first tire-focused 20 Group, that he sold to Bobit Business Media, publisher of Modern Tire Dealer in 2015 and was elected into the Tire Dealers Hall of Fame in 2017 for his contributions to the industry.

Norm is a Certified Business Intermediary (CBI) and member of the International Business Brokers Association.

Click here to email Norm



Dennis started his career Bridgestone/Firestone working in various sales and management level positions prior to leading the national retail management training programs.  Most recently, Dennis was the Executive Director of Dealer Strategic Planning Inc. (DSP 20 Group), providing coaching and consulting services to its members.

With over 25 years of experience in the tire & automotive industry,  Dennis is a seasoned professional with vast tire and auto service industry experience.  He is also a featured columnist for Modern Tire Dealer, “Business Insights”

Dennis continues to teach workshops around North America to tire dealers from financial acumen, to behavioral selling and leadership and coaching skills.

Click here to email Dennis



Joel started his career at PriceWaterhouseCoopers before joining Monro, Inc. as the Vice President of Acquisitions and Operations Support, responsible for leading the company’s acquisition strategy and supporting the operations of Monro’s nearly 1,200 auto service and tire locations.  During his time at Monro, Joel oversaw the company’s commercial and wholesale operations, as well as various corporate support functions including, pricing, customer service, facilities, and training.

Joel’s experience in leading the acquisition strategy at the tire and automotive service industry’s largest strategic buyer, Monro, Inc., gives him the credibility and expertise to represent sellers during the sale process.

Joel is a CPA and member of the International Business Brokers Association.

Click here to email Joel

You can also call us at (585) 310-2466